Designed for Everyday.
At INSUARIA, we believe the products you use every day should never feel ordinary.
Whether it is the hoodie you reach for before heading out, the towel that starts your morning, or the small details that make a space feel like home, comfort, quality, and thoughtful design should be part of everyday life.
We do not chase trends or loud branding. We focus on timeless essentials that fit naturally into your routine and are made to be enjoyed for years, not seasons.
Our Story
INSUARIA began with a simple idea: create a brand that values thoughtful design, genuine quality, and meaningful impact over hype.
We are a small team of three people who believe every product added to our collection should earn its place. Rather than offering everything, we carefully select apparel, home goods, and lifestyle essentials that meet our standards for comfort, craftsmanship, and everyday use.
Meet the Team
Guyorguy Laguerre — Founder
Guyorguy founded INSUARIA with the vision of creating a lifestyle brand built around everyday comfort instead of loud logos or short-lived trends. Outside INSUARIA, he is a photographer and founder of Shutter Media Works, where his passion for storytelling and visual design continues to shape the brand’s creative direction.
Marquis Barros — Co-Founder, Product & Operations
Marquis oversees product selection, logistics, and operational planning. He works with our manufacturing and fulfillment partners to help ensure each product reflects the quality and consistency customers expect.
Maryjhel Ramirez — Co-Founder, Communications & Marketing
Maryjhel leads customer communication and marketing, helping keep the customer experience clear, thoughtful, and personal.
How We Choose Our Products
Not every product makes it into the INSUARIA collection. We work with selected manufacturing and fulfillment partners and review every product before it becomes part of our catalog. Our goal is not to have the biggest catalog. It is to have one you can trust.
Our Promise
- Carefully selected products built around everyday comfort.
- Honest pricing and transparent communication.
- Responsive customer support from a real team.
- A growing collection designed with intention, not excess.
- A commitment to continuous improvement as we grow.
Thank You
Thank you for being part of the INSUARIA journey. Whether this is your first order or your tenth, we are grateful you chose to support a small team passionate about creating products people genuinely enjoy using.